The company launched its main product bleach in 2011 under the brand name hypo at an affordable price. Since then, hypo has remained a brand that offers unmatched quality with affordable price while being the market leader in the bleach category.
Hypo has become a synonym of consumer bleach in Nigerian household owing to its quality, affordability and accessibility. Within first quarter of launch, Hypo became a leading brand in bleach market and has maintained this feat in the past few years. Hypo is also the only brand investing heavily in consumer awareness towards bleach as an inexpensive disinfectant and cleaner by providing the consumer with samples free of cost for use. This is expected to increase the bleach market itself manifolds not only benefiting the consumer but also all other players in the market....
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